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THE WORK


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THE WORK


CAPITAL ONE (R/GA CHICAGO)

CAPITAL ONE (R/GA CHICAGO)

SERIOUSLY PROFESSIONAL (HS AD USA)

SERIOUSLY PROFESSIONAL (HS AD USA)

LG OLED TV (HS AD USA)

LG OLED TV (HS AD USA)

LG SUPER BOWL (HS AD USA)

LG SUPER BOWL (HS AD USA)

CAPITAL ONE (R/GA CHICAGO)

CAPITAL ONE (R/GA CHICAGO)

NINTENDO 3DS (SPEC WORK)

NINTENDO 3DS (SPEC WORK)

PRO-FORM (SPEC WORK)

PRO-FORM (SPEC WORK)

NISSAN (SPEC WORK)

NISSAN (SPEC WORK)

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#ESPYSRallyCry


R/GA CHICAGO

#ESPYSRallyCry


R/GA CHICAGO

Produced at R/GA Chicago:

While sponsoring The ESPYS, Capital One wanted to congratulate winners in real time. In order to accomplish this, we wrote congratulations to every possible winner of an ESPY. winners of the #trivia and #ESPYStrivia pre-show and reminders to vote. We also called them to create a digital, personalized, and customizable jersey on espn.com leading up to the show. 

 

Creative Director: Jeff Canzona

Art Director: Mike Wilgus

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LG 21:9 Curved Display


HS AD USA

LG 21:9 Curved Display


HS AD USA

Produced at HS AD USA:

 

Creative Director: Nicklaus Deyring

Art Director: Sara Khadar

Jessica Walsh Site
Mark Feist Site
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LG OLED TV



HS AD USA

LG OLED TV



HS AD USA

Produced at HS AD USA:
LG OLED TV
It's not just a new TV, but a whole new category of television

 

Creative Director: Nicklaus Deyring, John Price

Art Directors: Tim Morris, Michael Mendez

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LG SUPER BOWL 50


HS AD USA

LG SUPER BOWL 50


HS AD USA

LG's very first Super Bowl commercial and social campaign to enhance awareness.

ECD: Nicklaus Deyring

ADs: Tim Morris, Michael Mendez


IN-GAME REACTION TWEETS

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Capital One #BUCKETLIST


R/GA CHICAGO

Capital One #BUCKETLIST


R/GA CHICAGO

Produced at R/GA Chicago:

This campaign for the Venture Credit Card is UGC-inspired. We carried conversations with the tweeters daily and made artwork based off of their tweets multiple times a week.

Awards:
Midas
 

Creative Director: Jeff Canzona

Art Directors: Jaime Flynn and Molina Velarde
 

Can be seen at: http://venture.tumblr.com

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NINTENDO 3DS


SPEC WORK

NINTENDO 3DS


SPEC WORK

Big Idea: Made for 3D in real D.

AD: Freddy Travis
AE: Charlie Weston

 

Executions:
PoP Posters and Inserts

3D Street Art
--Augmented Reality

YouTube Interactive Banner
Social Posts
 

 
 
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ProForm Stationary Bikes


SPEC WORK

ProForm Stationary Bikes


SPEC WORK

Opportunity: 
Create the most realistic experience for riding and bring riders together, socially – all while staying within their basement/workout area.

Big Idea: 
Make stationary bike rides feel like competitive road races.

AD: Parvaneh Toghiani


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NISSAN


SPEC WORK

NISSAN


SPEC WORK

This was a collaboration with 20 other people for the National Student Advertising Competition (NSAC) at SCAD. 

Target:
18-29 Multicultural Millenials (African-American, Hispanic-American, Asian-American)


Big Idea: 
Barriers are only perceptions, not reality.

 

Broadcast

Two TV commercials launch “Innovation Without Barriers” and set the tone for the entire IMC. The :30 spot launches first; with the :60 spot continuing where the previous spot left off. Both spots symbolically express the consumer’s feeling that they live in an illusion of entrapment, held back by everyday problems and barriers that keep them from doing and becoming what they desire. Through these spots, Nissan becomes identified as a catalyst for positive life changes.

Print Ad

The print portion of this IMC consists of a series of five single page inserts, featuring an image of a closed box with a removable tab in the lower right-hand corner. Five different headlines show an important figure in the readers' life saying that, "You won't pull this off." The double entendre suggests that the readers won't physically pull off the tab of paper and figuratively won't pull off a challenge in their lives. 


Each print ad features a “peel off,” front, and back section.

"Showroom Without Barriers" Event

“Showroom Without Barriers” brings the Nissan dealership directly to the consumer, breaking free of convention and injecting new life into the typical car dealership experience. 

The showroom takes the form of a large white box, presented to the public in an unlikely space. These “showrooms” will appear in our five key DMAs during the peak car buying months for Multicultural Millennials. 

Inside the showroom, consumers can learn about Nissan without dealing with the typical “car salesman,” use tablets to access information about different car models and interact with a 40-inch Microsoft Surface Platform.

Rich Media Web Ads

Rich media ads appear before videos play on YouTube. These will mimic the :30 spot and print ads; showing the walls of the box falling down and a Nissan Altima driving away.