LG SUPER BOWL 50 — Reid Warner

Produced at HS AD USA (NYC)

LG's very first Super Bowl commercial and social campaign to enhance awareness of the LG OLED TV category.

The Result

The most visited website during Super Bowl 50; 3.2B impressions; 210,000 Brand Mentions; 1,100 One-on-One Conversations

Creative Direction: Nicklaus Deyring

Art Direction: Tim Morris, Michael Mendez and myself

LG's Super Bowl Case Study Video

What's MFTF talking about? Answer w/ #OLEDisHere & #sweepstakes to enter. rules https://t.co/QA6F2p9J9w ends 2/06 pic.twitter.com/WqHVuiNw1k
— LG Electronics (@LGUS) January 18, 2016

Enter to win an OLED: Answer the riddle w/ #OLEDisHere & #sweepstakes. Rules https://t.co/8zTQf0sfwK ends 2/06 pic.twitter.com/dvtx2Nw4Tc
— LG Electronics (@LGUS) January 24, 2016

Answer with #OLEDisHere & #sweepstakes to possibly change your future. Rules https://t.co/QA6F2oS7KW ends 2/06 pic.twitter.com/WypNqGkXcX
— LG Electronics (@LGUS) January 15, 2016

Answer w/ #OLEDisHere & #sweepstakes and you could change your future. Rules https://t.co/8zTQf0sfwK ends 2/06 pic.twitter.com/MokeAWYAay
— LG Electronics (@LGUS) January 22, 2016

Reply w/ #OLEDisHere & #sweepstakes for a chance to win a 4K OLED! Rules https://t.co/8zTQf0sfwK ends 2/06 pic.twitter.com/RaeKegHeWL
— LG Electronics (@LGUS) January 27, 2016

Want an OLED TV? Answer w/ #OLEDisHere & #sweepstakes for chance to WIN! Rules https://t.co/8zTQf0sfwK 2/06! pic.twitter.com/Ji6rjqvnrt
— LG Electronics (@LGUS) February 6, 2016

Answer w/ #OLEDisHere & #sweepstakes and you could change your future. Rules https://t.co/8zTQf0JQVk ends 2/06 pic.twitter.com/bidu3R2SFs
— LG Electronics (@LGUS) February 2, 2016

Want a 4K OLED? Answer w/ #OLEDisHere & #sweepstakes for chance to win. Rules https://t.co/8zTQf0sfwK ends 2/06 pic.twitter.com/zqU5dGlSN9
— LG Electronics (@LGUS) January 29, 2016

IN-GAME REACTION TWEETS

The #FutureIsHere! Go to https://t.co/8zTQf0JQVk to win it now! #ManFromTheFuture #OLEDisHere #PictureOnGlass #SB50 pic.twitter.com/JXpRVG0Wtv
— LG Electronics (@LGUS) February 8, 2016

#PepsiHalftime Thanks for the history lesson. Stay tuned for a future lesson. #ManFromTheFuture #BelieveinLove pic.twitter.com/CCm6HLyqyN
— LG Electronics (@LGUS) February 8, 2016

"The colors really pop during the halftime show. Just you wait.” #ManFromTheFuture #PepsiHalftime pic.twitter.com/pS1Pi1PsKu
— LG Electronics (@LGUS) February 8, 2016

.@SPACEdotcom Thanks for the mention. It's the next giant leap for mankind! #PictureOnGlass #ManFromTheFuture pic.twitter.com/tnBKXbF3fV
— LG Electronics (@LGUS) February 7, 2016

"The coin toss is rather predictable. 50% chance? Not when you're from the future.” #ManFromTheFuture 💯 #Tails pic.twitter.com/wcM9HDosDO
— LG Electronics (@LGUS) February 7, 2016

“I've always been a fan of game changers. Nice job, #58.” #ManFromTheFuture #MVP #SB50 pic.twitter.com/1yh72zF3Mj
— LG Electronics (@LGUS) February 8, 2016

WANT TO SEE MORE CONTENT?

LG SUPER BOWL | LG SERIOUSLY PROFESSIONAL | AMAZON BLACK HISTORY MONTH | LG OLED TV

NABISCO X NCAA | CAPITAL ONE ESPYS | CAPITAL ONE #BUCKETLIST | SURTERRA WELLNESS

THE HOME DEPOT | HILTON HOTELS | THE HOME DEPOT PRO EXPERIENCE | UNDER ARMOUR GOLF