Produced at R/GA Chicago:

While sponsoring The ESPYS, Capital One wanted to congratulate winners in real time. In order to accomplish this, we wrote congratulations to every possible winner of an ESPY. winners of the #trivia and #ESPYStrivia pre-show and reminders to vote. We also called them to create a digital, personalized, and customizable jersey on espn.com leading up to the show. 

 

Creative Director: Jeff Canzona

Art Director: Mike Wilgus